Fanny Murhayati

From UPH's Industrial Engineering to Consulatancy Field

Learning Industrial Engineering isn't only speaking about engineering. In Universitas Pelita Harapan's Industrial Engineering (TI UPH), students will also gain valuable life skills. This notion is supported Fanny Murhayati, TI UPH Alumni cohort 1999, who now Kantar Indonesia hires as their Marketing Director. Kantar is fundamentally a multinational company working on research and consultation, headquartered at the United Kingdom. Fanny's 15 years experience in Industrial consultancy has given her the eye for company's strategic or business plan. From local to multi-national, from Fast Moving Consumer Goods (FMCG) to finance - you mention it. She will be able to tell how that one particular business runs. According to Fanny, the knowledge she's gained from UPH's Industrial Engineering are applicative across industries. Among them, lessons about how the overall workflow in the factory or is commonly known as "supply chain" is the most advantageous. “These lessons taught me the overall process, beginning with procurement to marketing the end product,” Fanny, who started her career as Retail Client Service Manager di PT The Nielsen Company Indonesia, says. Fanny further gain various life skills including how to prioritize work, create project management, and skills to organize work. Furthermore, she also learns how to motivate others, working in harmony, speaking, independence, prioritizing, and time management both individually and through group setting through non-akademic activities. What started at TI UPH now transforms into a skillset Fanny keeps up her sleeve, especially in market research and competitive analysis field. Enhanced by quality academic education, the aforementioned life skills are applied in her day-to-day work.