Alumni Stories

Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A.

Social Enterpreneur for Oke Oce, Rumah Kerja, and Sembapur

Alumni stories
STUDY PROGRAM
Doctor of Research in Manajemen
BATCH
2020
OCCUPATION
Social Enterpreneur for Oke Oce, Rumah Kerja, and Sembapur

Sembapur, A Startup by Sandiaga Uno, A Doctor of Research in Management

Sembapur, a startup short for 'Sembako dan Bahan Dapur' (basic needs and kitchen ingredients), is the embodimbent of Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A.'s social enterpreneurship program. This enterpreneur who now holds Doctor of Research in Manajemen (DRM) degree from UPH stated that although the startup has just been launched in August this year, it has had hundreds of partners, including micro and medium businesses as well as distributor companies. As an enterprise born of Sandi's concern for the less fortunate communities, Sembapur is also expected to encourage the birth of food enterpreneurs and thus boost these micro to medium businesses' sales to a larger audience with the support from efficient and accessible information technology. By just one click to www.sembapur.com, basic needs such as rice, cooking oil, instant noodles, and eggs are accessible with a fair and stable price. With ‘Oke Oce’ and ‘Rumah Siap Kerja’ as its' predecessor, Sembapur is Sandi's third program to provide solution for Indonesians. Alongside of innovation, proactivity, as well as bravery to take risks, Sandi presents a solution to provide basic kitchen needs with affordable prices as well ensuring product availability. As of the end of 2020, Sembapur is still the only online market focusing on basic kitchen needs in Indonesia. In the near future, Sembapur is expected to expand to other areas in Java and thus being able to reach a wider range of society that needs help. During his education at DRM UPH, Sandi takes up enterpreneurship valus that he further applies at Sembapur, such as the motivation to solve problems in one's surrounding and carve out achievements, cares for another, as well as have entrepreneurial orientation. With these values, Sandi marches forward to give a wider impact and impart entrepreneurial spirit to Indonesian young adults. Sandi advices, “The chance to study at UPH is a golden opportunity. You are learning the best from the best, with the best of the best. Use this chance to be a blessing for others. In the end, our knowledge has to be of a good use for others. Be the best of the best”.