Alumni Stories

Roberto Saputra

Chief Brand Officer at PT Smartfren Telecom Tbk.

Alumni stories
Teknik Industri
Chief Brand Officer at PT Smartfren Telecom Tbk.

Hard Working and Always Ready to Give His Best, Roberto Saputra Is Entrusted to be PT Smartfren Telecom Tbk.'s Chief Brand Officer

As one of the very few alumnus to UPH's Industrial Engineering first cohort in 1994, Roberto Saputra had a long-lasting impression of UPH. The bond he's built with other students makes Roberto grateful for the opportunity he's had to study at UPH. “When I was about to go to university, there were not a lot of private universities that had Industrial Engineering. Not long after, I heard that UPH have just opened for its very first students and UPH has Industrial Engineering too! I was already interested in joining UPH when I found out that UPH's vision and mission aligned with mine, so going to UPH was definitely an easy choice. I can understand that being the first batch to anything can be a dilemma, but after experiencing the education system UPH has, I was really impressed by the relationship we've built among students and lecturers: our interactions became more flexible due to our small numbers. I also experienced learning at Dynaplast and a parking facility that got transformed into classes (now building B), so it was very easy for us to get to know each other, even students from other majors," Roberto explains.

Currently, Roberto is entrusted to be PT Smartfren Telecom Tbk.'s Chief Brand Officer. His main responsibilities includes increasing consumer interest in internet products and solutions (brand building) and ensuring that these products offered are known and relevant to their target market (marketing and communications). Furthermore, Roberto expects his team to help him keep being updated with the trends and technological updates in order for him to be able to make rightful decisions regarding consumer behavior and dealing with competitors.

“My father is the person who played a big role in motivating me to strive forward. He was one of UPH's lecturers too actually," Roberto says with a chuckle. "We always went to campus together and even though we didn't talk much, I saw what he did for the family. My father is a hard worker: he doesn't complain much and he always wants to give the best for his family," Roberto further retells.

Roberto also believes that in chasing his career, it is important to have integrity, the desire to keep learning, working hard, and willingness to be a blessing wherever God tells us to go. Without these values, we will not be able to give our best. “Dream high, believe that all things are possible! Treat the difficulties we face today as opportunities to become better people. We just need to shift our mindset and response to every problem a little bit and we'll succeed," Roberto closes.